My Brother The Devil - Research

Official film poster for My Brother The Devil, I have only seen an advertisement for this film in Nuts Magazine.
When was it made? 2012, released in the cinema 9th November 2012 (UK), US cinemas 2013 and other territories soon.

IMDB film profile includes information - Actors, producer, ratings etc. The producers of this film are - Pacha Pictures, Wild Horses Film Company & Rooks Nest Entertainment. 

Cinema times - I imagine the film is available at all major cinemas in England including local cinemas in most areas of London, the location where it was filmed.

What's the competition this week? This film's main competition this week is Skyfall, Twilight: Breaking Dawn , Part 2 and Argo (Brilliant film by the way!).

 Review from the Daily Mail online (Left) and list of awards the film has won provided by IMDB (Right). What have the reviews been like? IMDB's average of 6.3/10 from 288 users.
Has this film won any awards? The film's won 5 awards and 4 nominations, 3 of them going the awards going to the director Sally El Hosaini.

 IMDB profiles of the Director, Sally El Hosaini (Right) and lead actor James Floyd (Left) who stars alongside Fady Elsayed and Said Taghmaoui.

Social network sites e.g. Facebook, YouTube & Twitter - a free, but useful/effective form of advertisement, especially for an independent film like this one. I also think this advertisement method's most appropriate for the target audience, teenagers/young adults.

Skyfall - Research

To mark the 50th anniversary of James Bond, Activision teamed up with developers Eurocom to create 007 Legends - a celebration/re-creation of the best Bond films (O.H.M.S, Moon-Raker, Goldfinger, License To Kill, Die Another Day & Skyfall)  in which the player re-inacts them with the modern day Bond - Daniel Craig. Although this idea was innovative, the game didn't receive positive from the critics.

As Blu-Ray has become a big deal nowadays, MGM has re-mastered every single 007 film made for newer technology.
Sky Movies created a channel for a month - Sky Movies 007, showing every single film to Quantum of Solace in HD.

XL Records teamed up with MGM and Columbia Pictures to created the official song - Skyfall which is performed by Adele in the opening introduction of the film.

Nuts magazine was just one of many to show off their knowledge of Skyfall and to feature a '10-page special' which contained an interview with Daniel Craig & Bérénice Lim Marlore, review as well as a look into stunts and so.

Various techniques of advertisements were used such as billboards (as seen here), electronic signs, bus banners, underground posters, television adverts and trailers.

Proof of my visit to the cinema! :-)

Jurassic Park Swede - Logo (Poster 2)

Jurassic Park Swede - Radio Advert - Transcript

(Advert for Jurassic Park Swede)

In a land of the far forgotten, comes the legend that is...but this time, sweded! - *Rawr!* (Cut in the theme music) - You've guessed it, the most renown Dinosaur film's back with more laughs and more plastic dinosaurs...coming this fall.

(Radio Interview)

Interviewee (Alex) - Welcome back guys to CANDI Radio 1, the only place for exclusives,  I hope you enjoyed that AD just played cause  were here with Anthony Fissler, star of the the brand new Jurassic Park Swede, Anthony, thanks for being here.

Anthony - No problem, I'm happy to be here!

I - So tell us a bit about this upcoming swede.

A- Basically, it's a low budget cut of Steven Stielberg's orginal,  but a little less serious, it was great fun filming.

I - Everyone at C&I radio heard your co-stars were toy dinosaurs, is that correct?

A - Yes...but I've gotta say, they were brilliant to work with.

I - Right, is there any way we can track the progress of this upcoming swede?

A - Oh yes! We're on Tumblr, Twitter and YouTube where our swede will be upload first. Check our Facebook at www.facebook.com/jurassicparkswede to find out more!

I - Well, I'm sure we're looking forward to seeing this, as ever Anthony, I thank you for you time.

A - Always a pleasure.

(End radio interview)

Swede Research

As Part of my research, I decided to watch a swede from Indiana Jones and the Raiders of the Lost Ark. I enjoyed the scene reacted as it was simple, accurate and concise, my favourite part was when 'Indiana Jones' ran away from the 'boulder' made from square pieces of cardboard taped together because I'm adamant the innovation and thought put into this was short yet effective. Looking at this - "Our overall budget was around $17." - from the video's description, I now understand how easy it would be to film a swede providing we; as a group have all technical equipment, saying this I'm excited to get started...

AS Media Studies - Film Industry

PRODUCTION - Also referred to as filmmaking, the process of making a film involves an initial story/idea through stages such as scriptwriting, casting, shooting, editing and screening the finished product before an audience that may result in a film release and exhibition depending on it’s success.

Production in one film may take place in many places around the world in a range of economic, social and political contexts, using a variety of technology such as 3D cameras, etc.

In an interview for the ‘THE MAKING OF...’ 2011 film Drive starring Ryan Gosling, director, Nicolas Winding Refn talks about odd castings, he mentions that his script writing’s shaped around the lead actor’s personality/character after casting. During editing, Refn doesn’t restrain from using heavy contrasts and strong colours, making him so popular with critics and fans.

DISTRIBUTION - The process through which a film is made available to watch for an audience by a film distributor. This is usually accomplished in a variety of routes; for example, theatrical releases, being made available on DVD or Blu-Ray (home entertainment release) or a television program for broadcast syndication.

MARKETING - Also known as film promotion. Film studios will invest in expensive marketing campaigns to maximise revenue early in the release cycle, this may include advertisements in theaters, television, radio, internet, print and merchandising.

Audience research is a strong factor in determining the ability of a film to sell in theaters, this comes into account as producers create promotional materials. Seven distinct types of research is used when researching the film, some may include:

• Recording audience responses to advertising materials.
• Test screenings of finished or nearly finished film.

• Tracking surveys of audience awareness of a film starting six weeks before premiere.

Such audience research can cost around roughly $1 million per film, using TV advertisements etc. however, nowadays, use of social networking sites such as Facebook/Twitter, can help distributors save money by slashing advertisement costs.

EXHIBITION - The retail branch of the film industry, It involves the public screening, usually for paying customers at the theaters/sites devoted to screenings. Exhibitors, to some extent control how films are programmed, promoted, and presented to the public, they have considerable influence over whether a film is a box-office success.

Although there are many ways for use to engage with films in nontheatrical ways (Downloads, DVDs, TV Broadcast etc.), the exhibitors try to ‘reel’ us in by selling the experience of a film (and, frequently, concessions like soft drinks and popcorn), not to mention the likes of Orange Wednesdays encouraging people to take a friend with them, which works.

With scares of film piracy and so, shifting marking conditions, strong competition,  and costly investment in new technologies are all reasons why retail exhibitions are still strong today!