Swede Examples

Titanic
http://www.youtube.com/watch?v=7aW2m0CAdWM

The Dark Knight
http://www.youtube.com/watch?v=3FeDpy3IUHA

Twilight: New Moon
http://www.youtube.com/watch?v=1bXeQ7baYEE

Jurassic Park
http://www.youtube.com/watch?v=--40RLF5UGo

Swede Research

As Part of my research, I decided to watch a swede from Indiana Jones and the Raiders of the Lost Ark. I enjoyed the scene reacted as it was simple, accurate and concise, my favourite part was when 'Indiana Jones' ran away from the 'boulder' made from square pieces of cardboard taped together because I'm adamant the innovation and thought put into this was short yet effective. Looking at this - "Our overall budget was around $17." - from the video's description, I now understand how easy it would be to film a swede providing we; as a group have all technical equipment, saying this I'm excited to get started...

AS Media Studies - Film Industry

PRODUCTION - Also referred to as filmmaking, the process of making a film involves an initial story/idea through stages such as scriptwriting, casting, shooting, editing and screening the finished product before an audience that may result in a film release and exhibition depending on it’s success.

Production in one film may take place in many places around the world in a range of economic, social and political contexts, using a variety of technology such as 3D cameras, etc.

In an interview for the ‘THE MAKING OF...’ 2011 film Drive starring Ryan Gosling, director, Nicolas Winding Refn talks about odd castings, he mentions that his script writing’s shaped around the lead actor’s personality/character after casting. During editing, Refn doesn’t restrain from using heavy contrasts and strong colours, making him so popular with critics and fans.

DISTRIBUTION - The process through which a film is made available to watch for an audience by a film distributor. This is usually accomplished in a variety of routes; for example, theatrical releases, being made available on DVD or Blu-Ray (home entertainment release) or a television program for broadcast syndication.

MARKETING - Also known as film promotion. Film studios will invest in expensive marketing campaigns to maximise revenue early in the release cycle, this may include advertisements in theaters, television, radio, internet, print and merchandising.

Audience research is a strong factor in determining the ability of a film to sell in theaters, this comes into account as producers create promotional materials. Seven distinct types of research is used when researching the film, some may include:

• Recording audience responses to advertising materials.
• Test screenings of finished or nearly finished film.

• Tracking surveys of audience awareness of a film starting six weeks before premiere.

Such audience research can cost around roughly $1 million per film, using TV advertisements etc. however, nowadays, use of social networking sites such as Facebook/Twitter, can help distributors save money by slashing advertisement costs.

EXHIBITION - The retail branch of the film industry, It involves the public screening, usually for paying customers at the theaters/sites devoted to screenings. Exhibitors, to some extent control how films are programmed, promoted, and presented to the public, they have considerable influence over whether a film is a box-office success.

Although there are many ways for use to engage with films in nontheatrical ways (Downloads, DVDs, TV Broadcast etc.), the exhibitors try to ‘reel’ us in by selling the experience of a film (and, frequently, concessions like soft drinks and popcorn), not to mention the likes of Orange Wednesdays encouraging people to take a friend with them, which works.

With scares of film piracy and so, shifting marking conditions, strong competition,  and costly investment in new technologies are all reasons why retail exhibitions are still strong today!